Our Story

Welcome to Jems and Juliette, where love stories become timeless treasures. Our journey began with two little sparks of joy—our daughters, Jems and Juliette—who inspire us daily to create beauty in the world. This inspiration blossomed into our collection of Moissanite engagement rings, each designed to celebrate the unique personality of every woman and the love story she carries.

As co-founders, Jai and Wil share a passion for craftsmanship and a commitment to quality. We believe that every love story is as unique as the individual it celebrates. Our rings are crafted with meticulous attention to detail and artistry, embodying twelve distinct personalities that reflect the multifaceted nature of love:

Sleek and Sophisticated: For the woman who exudes confidence with every glance.

Contemporary Minimalist: A celebration of simplicity, where less is truly more.

Timeless Modernity: Capturing the essence of elegance that transcends trends.

Minimalist Chic: A refined touch that embraces effortless beauty.

Effortless Elegant: Designed for those who wear grace like a second skin.

Chic Innovator: For the trendsetter who thrives on originality.

Urban Chic: A modern style that blends sophistication with city flair.

Confident Extravagant: Bold and daring, for the woman who embraces her uniqueness.

Vintage Charm: Timeless designs that echo stories of love from the past.

Romantic Whimsy: Capturing the magic of love with a playful twist.

Sentimental Romance: Cherished pieces that hold deep emotional significance.

Classic Sophistication: For the woman who appreciates enduring elegance.


Our commitment to excellence extends beyond design. We prioritize ethical practices and quality craftsmanship, ensuring our Moissanite is sourced responsibly. This allows you to shine brightly on your special day while making a conscious choice for the planet.

As you explore our collection, we invite you to envision the moments your ring will witness—the laughter, the tears, and the promises made. Each ring is a testament to the love you share, a reminder of the journey you embark on together.

Join us in celebrating love, commitment, and the beauty of individuality. Discover the perfect Moissanite engagement ring that tells your unique story and shines as brightly as the love you hold in your heart.